Mariachis at the mall

Guadalajara is big on mariachis and we just witnessed our first annual mariachi festival, which meant they were everywhere, even at the mall. I wouldn't go so far as to call mariachi music the Mexican equivalent of country, as it's a bit more sophisticated and some of the songs are deeply rooted in Mexican history but it is still an acquired taste in large doses. Maybe the tequila makes it easier to take for hours on end?